As founder, I work as a strategy consultant on digital transformation, marketing, and innovation projects focused on an empathetic understanding of customer needs.
Project Focus
Brand audits, positioning, and architecture; establishing vision for new digital experiences; developing omnichannel lifecycle marketing strategies across paid, earned, and owned channels.
My focus has expanded to cover infrastructure issues in the art world such as healthcare and fundraising, bringing attention to critical needs in creative communities.
Non-Profit Work
As co-founder of LA-based non-profit design east of La Brea (de LaB), I organized monthly events celebrating local creatives. We won two National Endowment for the Arts Art Works grants for our Making LA initiative.
Today, I bring those skills to the L.A. Forum for Architecture and Urban Design as a Board member.
This paper examines the evolving supply chain for brand storytelling, analyzing how FAANG's aggressive entry has created ripple effects across the distribution landscape.
David Horvitz created an Arlington Heights arts space featuring concrete from demolished LACMA buildings and oyster shells from a Michelin-starred restaurant in South L.A.
Simon Storey's the Box spans just 18 feet across and 100 feet long on a steep Silver Lake lot. His firm specializes in seemingly impossible Los Angeles properties.
LA Times
What My Mom Brags About
Speaking
Speaker at major industry conferences including Elevate, Creative Mornings, Digital Hollywood, Ad:tech, and OMMA.
Education
Two masters degrees from the London School of Economics and USC. Former adjunct professor at USC teaching social media and technology.
Recognition
2012 USC Annenberg/Getty Arts Journalism Fellowship recipient. Received two National Endowment for the Arts grants for Making LA.
Let's Connect
Still here? I'd love to chat about potential collaborations, marketing projects, or just exchange ideas about digital strategy and design.